Transforming Competitiveness by Introducing Digital Platforms




Competition, Competition Policy, Digital Economy, Market Power of Platforms, Online Platforms Effects, Transforming Competitiveness


The purpose of the proposed paper is to study the specific factors shaping the benefits of information platforms as an innovative institutional form and model of doing business. Active dissemination of the business model of online platforms radically transforms the competitive landscape of the market environment. The task of determining the sources and mechanisms for studying the changes that are taking place is being updated. New areas of competition include competition between hierarchical and network structures, between global «structuring» platforms, competition in dominant platform ecosystems, the interaction between platforms operating in competitive markets, competition between organizers and users, and between platform users. The impact of platforming on cross-industry, regional and international competition is determined. The sources of competitive advantages of platforms are investigated. These include reliance on data as the main factor of production, changing the cost structure of entering the market; the possibility of building large-scale networks, niche specialization, combining the effects of increasing the scale of production and demand, multihoming, multi productivity, network effects.


Cite this paper:

Nosova, Olga; Lypov, Volodymyr (2021). "Transforming Competitiveness by Introducing Digital Platforms" Journal of World Economy: Transformations & Transitions (JOWETT) 1(03):11. DOI: 





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Author Biography

Olga NOSOVA, V.N. Karazin Kharkiv National University, Ukraine.

She is Professor of the Department of Marketing, Management and Entrepreneurship at V.N. Karazin Kharkiv National University, where she is involved in delivering lectures, conducting seminars in International Economics, Macroeconomics, Investment, preparing reports, writing articles for conferences and journals. She investigates foreign direct investment, corporate governance, and regional integration. She was a research scholar at the Kennan Institute for Advanced Studies, Woodrow Wilson International Centre in Washington, DC in 1997. She successfully graduated from the Master Program in Applied Economics at the Institute for Advanced Studies in Vienna and took part in various economic programs at Hebrew University, Central European University, Eurasia Foundation, etc. During 1998-2000 she participated in the joint Belgium-Ukrainian project in support new educational program in Ukraine. She worked as visiting professor at the Portland State University, and Free University Berlin. Currently, she investigates system transformation in East Europe. A Ukrainian citizen, she received her Ph.D. in Economics from Kharkiv State University in 1992 and Habilitation in Economics from Kharkiv State University in 2002.


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